Valentino’s Spring 2016 Campaign.

“The clothes were inspired by African motifs.” ~McCurry

To me the word inspiration is tied to respect. To be inspired by something is to love that thing so much, your love for it sparks a new creation. When you are inspired,you are awed by your muse, you want to learn more about your muse. Unless of course, your muse is Africa.

In your text, treat Africa as if it were one country. It is hot and dusty with rolling grasslands and huge herds of animals and tall, thin people who are starving. Or it is hot and steamy with very short people who eat primates. Don’t get bogged down with precise descriptions.

Binyavanga Wainaina, How to Write about Africa

Design house Valentino went to Steven McCurry to shoot their Spring 2016 campaign. And went as far as referring to him as a ‘cultural reporter’ perfect for their African excursion.

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