Note: IP refers to intellectual property.
In 2008 Kikoy UK Ltd attempts to trademark the Kikoi (which would give the company sole commercial rights to the Kikoi in Europe). They fail, thanks to efforts of Kenya Industrial Property Institute. Articles are run on the IP drama, Kikoy UK Ltd continues to profit from the Kikoi. No preventive measures are made to make sure Kenyan culture is no longer at risk.
The S/S2012 Louis Vuitton runway show debuts a ‘hot new trend’, a checked textile pattern featuring red, blue, black and purple hues known as the Maasai Shuka. Louis Vuitton takes ‘homage’ to a new colonial-esque level and patents the Maasai Shuka.
S/S2012 Louis Vuitton